Challenge:
Galvanize current supporters and attract new ones to attend an event and contribute to the NFP with the goal of breaking attendance and fundraising records.
Action:
Red Banyan employed strategic communications to gain awareness for the organization and its event, leveraging earned media, social media, and internal communication vehicles.
Impact:
Financial contributions increase by double-digit percentages year over year, while dozens of feature pieces in broadcast and print dramatically elevated the profile of the institution and increased public awareness of its work.
