Challenge:
Working with an education company with various owned institutions, Red Banyan® was brought on to increase enrollment, social media following, and community engagement by crafting compelling content for multiple social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
Action:
Utilizing social listening, media monitoring, and other tools, Red Banyan®’s social media experts developed compelling content, distinguishing and building each individual educational institution as its own brand.
Impact:
Red Banyan® increased followers and engagement on all platforms and for each of the individual institutions. Each brand developed a clearer identity, and enrollment increased.