When disaster strikes, it can be easy to panic. But when it comes to your personal or professional reputation, there is too much at stake these days to react without thinking. 

Take time to gather your thoughts and take control of the narrative if possible.

Red Banyan CEO Evan Nierman explains why a crisis PR plan is essential to surviving a PR disaster in his latest article in YEC/Forbes.

According to Evan, the best way to prepare for the unexpected is to create a crisis response plan ahead of time so you can refer to a detailed checklist when a problem crops up.

In the article, Evan shares five tips to effectively share your story in a crisis and maintain your good name.

He notes that a prompt response is essential if your goal is reputation protection because small problems can snowball into big ones when they are amplified on social media.

Read the full article here.