Red Banyan CEO Discusses Tanya Roberts’ PR Death Drama in TheWrap
While many in the national media slammed the PR industry for sloppiness after actress Tanya Roberts was mistakenly reported dead, Red Banyan CEO Evan Nierman’s view of the situation set him apart.
TheWrap recently featured Evan’s unique insights into the debacle, in which the publicist who handled the story was roundly criticized for misunderstanding a phone conversation about the status of the actress’s health. Evan defended the beleaguered PR rep.
In this instance, the PR industry in general was widely panned, with one critic claiming the incident put a “black mark on all publicists.” Evan’s comments lent perspective to the conversation.
Evan’s expertise in celebrity PR and crisis PR continues to enhance his appeal as a valued resource for news media seeking comments on crisis communications.