Red Banyan Defends Michigan Business Targeted By Social Media Attacks
Red Banyan’s team of Michigan crisis PR professionals recently handled a case involving a small business that became the focus of a social media attack. An online accuser targeted the client’s reputation with a smear campaign of false allegations that affected store sales, causing business to plummet. Red Banyan’s social media experts were able to contain the social media meltdown, reverse the damage and reveal the truth about the accuser.
Red Banyan’s crisis management team restored the Michigan business’s good name by assuring customers that the harmful online narrative was completely false. Customers who had soured on the business became return shoppers after Red Banyan debunked accusations made by an online mob.
Our team played a pivotal role helping this small business defend its reputation by making sure customers understood that the business had been targeted by lies. The business’s image, with both employees and the community, improved steadily. Our crisis communications consultants even convinced a news outlet to do a feature story setting the record straight.
Red Banyan’s crisis communications team succeeded by quickly assessing the situation, formulating a crisis communications plan that would clearly articulate the company’s position, and then pushing that narrative out to essential stakeholders, including all customers.
Our crisis management and PR agency operates throughout Michigan and handles everything from social media meltdowns to legal PR, media relations and speaker and interview preparation. Our team, which includes former reporters, specializes in media relations outreach and strategic communications. We offer a wide range of PR and crisis communications services in Michigan to individuals, nonprofits and businesses.
Learn more about Red Banyan’s Michigan crisis communications firm experiences.