The 2025 Emmy nominations have everything. Suspense. Intrigue. Power struggles. Questionable decisions caught on camera. They also have more than a few characters who should have Red Banyan on speed dial.
Public meltdowns, corporate crises, and legal trouble are all part of the mix. The difference between a scandal and a comeback often comes down to the strategy behind the response. Here’s how Red Banyan would manage the fictional PR chaos behind six of this year’s biggest contenders.
Only Murders in the Building
Three neighbors launch a podcast to investigate a murder in their luxury building. The problem is they keep finding bodies, and eventually, they become part of the story.
What We Would Do
First, we would shift the spotlight. We would frame their actions as community-driven storytelling rather than accidental obstruction of justice. Through curated interviews, low-stakes press placements, and a carefully written mission statement, we would reintroduce the trio as concerned citizens making their building safer, one podcast episode at a time.
The Bear
A talented chef inherits his brother’s crumbling sandwich shop and tries to turn it into a top-tier restaurant. Along the way, emotional breakdowns, toxic blowups, and workplace stress spill into the public eye.
What We Would Do
Red Banyan would move quickly to reset the public narrative. We would shape a clear message that acknowledges the pressure and shows the team’s commitment to excellence. A thoughtful social statement, followed by a small series of behind-the-scenes moments, would reinforce that the chaos is part of the journey. With our support, the conversation shifts from meltdown to momentum.
Severance
Lumon Industries promises a better work-life balance by surgically separating employees’ memories. When the people inside begin to question what is really going on, the company finds itself in a public and ethical crisis.
What We Would Do
This is where legal PR meets strategic communication. We would work closely with Lumon’s legal counsel to manage language and timing, preparing clear talking points and a strong internal communication plan. Messaging would focus on transparency and innovation. Red Banyan’s media training would help the company tactfully speak to its employees and the public without opening the door to more scrutiny than necessary.
The Penguin
Gotham’s most unfiltered crime boss is tired of being seen as just another villain. Oswald Cobblepot is eyeing legitimacy and a seat at the table with Gotham’s elite. His underground empire is growing, but his image remains toxic. He wants power, influence, and maybe a little good press along the way.
What We Would Do
We would start with visibility that feels intentional and steady. A few selected interviews. A human interest feature in a local paper. A statement that focuses on economic revitalization instead of intimidation. The messaging would be clear and the tone would be measured. With the right media training and timing, Oswald becomes less of a headline risk and more of a public figure with a plan.
The White Lotus
A luxury resort chain known for exclusivity becomes a media circus when a vacation turns deadly. Wealthy guests unravel in real time, staff scramble behind the scenes, and the resort’s spotless brand image sinks under the weight of viral gossip and legal fallout.
What We Would Do
Red Banyan would implement a dual strategy. One part would focus on immediate damage control. This means internal strategic communications that calm staff and external messaging that assures guests. The second part would involve long-term repair. We would work with leadership to create a thoughtful post-crisis campaign focused on care, transparency, and recovery. Testimonials from satisfied guests would follow later once the narrative has been reframed.
The Bigger Picture
These stories may be scripted, but the reputational challenges they reflect are very real. At Red Banyan, we help clients manage complex, high-pressure situations with precision and strategy. Whether the issue is public, private, or somewhere in between, we know how to guide the message, calm the storm, and protect what matters most.
Want to rewrite your story before someone else does? Contact Red Banyan today.
Want more insight? Read Fractures in the Message: How the Trump Team’s Epstein Response Exposed a Crisis of Trust or Meet the Real-Life Olivia Pope and Ray Donovan: How Red Banyan Handles PR Crises Like a Hollywood Fixer
