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Our Approach to

CRISIS PREVENTION & PLANNING

Attacks on your brand, business, and reputation are often unexpected.​

What Is Crisis Planning?​

Crisis planning is a process that organizations, small businesses, and individuals undertake to prepare for a negative event and prevent a public relations disaster that could have a lasting impact on their business. 

A Crisis Can Come from Anywhere​

Having a crisis response plan in place before you need one is the best way to protect your brand, your reputation and your bottom line. 

“Thanks again for everything, and I hope to partner with you again in the future under more positive circumstances.”

EXECUTIVE IN THE TECHNOLOGY SPACE WHO HAD AN EMPLOYEE GO ROGUE ON SOCIAL MEDIA​

Our clients rely on us to protect their confidentiality. We refer to title and industry to respect our clients’ desire to remain anonymous.

Why aren’t we using real names?

WHAT WE DELIVER

Strategy

  • Potential incident ID
  • Key messaging
  • Target audience identification
  • Spokesperson identification and training
  • Internal media protocols
  • Analysis of social media accounts and review sites
Crisis Preparedness and Response Plans
  • Comprehensive threat assessment 
  • Response procedures 
  • Checklists of essential communications

Content Creation

  • Media statements
  • Op-eds
  • Social media content
  • Emails

Media Relations

  • Pitches to the media
  • Engagement with influencers
  • Interview coordination

WE’RE IN THIS TOGETHER

Our process is built around trust. Our crisis communications experts will collaborate with you to identify the scope of potential threats along with a range of corresponding crisis scenarios. Then we get to work creating a customized crisis management plan to address potential issues before they arise.

OUR CRISIS COMMUNICATIONS EXPERTS