Public Relations and Media Outreach
At Red Banyan, our clients do an incredible job of running their respective businesses, but they sometimes fall short telling the world all the great things they do. That’s where we come in. As a public relations firm with an emphasis on crisis management, we’re committed to make sure that the people, companies and causes we represent are portrayed in the best possible light.
Your Strategic PR Source
There is an art to this kind of work, and it is the art of persuasion. Through our combination of skill and experience as promotional storytellers, we create strong public narratives that are expressly designed to enhance the reputation of our clients, and to advance their agendas.
We are experts in the use of various communication tools that public relations professionals count on to achieve maximum impact. To that end, we write and distribute attention-getting press releases, post compelling videos, and write stirring speeches that make people take notice. And no matter what we do, whether crafting a written response, or appearing before the media as a client spokesperson, we’re determined to not just get to the point, but to get that point across.
But what really sets us apart from any other public relations agency is our focus on strategic PR. We know how easily even the most well-intentioned PR campaigns can go off the rails unless every aspect is managed with utmost professionalism. For that reason, we have developed a proprietary, step-by-step approach to publicity generation that leaves nothing to chance.
For starters, we sit down with each prospective client and run though a comprehensive checklist to determine their strengths, as well as any areas of concern that need to be addressed. By knowing what questions to ask, we’ve come to understand the nuances involved with organizations across a wide range of industries.
We know that a client’s success can often hinge upon those subtle distinctions in the way we frame arguments, describe situations, and talk about companies. Mastering nuance reveals you as a true subject matter expert, and can be the key to helping reporters and the public understand the truth, and why their previous impression of a situation, person or business may not be accurate.
Operating on these principles makes us an international strategic communications firm to be reckoned with, and the one to whom you should turn first for any communications needs.
Cultivating Strong Relationships
A key reason we’re considered a top PR firm, and perhaps even the best PR firm (in the eyes of many), is that we take the time to create enduring relationships. We have clients who have used our services for years because they know we take nothing for granted. We approach every client engagement as if it is our only engagement, and treat the clients’ organizations as if they were our own. By operating in such a manner, our interests and those of our clients, are one and the same.
At Red Banyan, we believe that having confidence in your PR agency is paramount. As a client, you have to experience a sense of comfort. That’s what sustains you during a time of crisis, or helps when you want to change the narrative that’s currently being told about you. Our clients need to legitimately feel that they are in good hands and that we are going to do everything we can to put them at ease.
We also go to great lengths to cultivate our relationships with reporters. Experience has taught us that reporters want to work with PR people who are smart and credible and can make their lives easier, not more complicated. We are well aware that it is reporters, and the media outlets which employ them, who ultimately decide if they want to move forward with any story we pitch. That’s why it makes sense to build cordial relationships with them.
Building Media Outreach
Our solid relationships with reporters and editors help us build a strong foundation in the realm of media outreach. Simply stated, media outreach means putting your story in front of people who have the platform to tell it to a wider audience. But having them provide the kind of media coverage you want for your clients involves taking the right approach.
To convince journalists to write a positive story about your client, or the issues they want to put forth, you must come across as authentic and genuine. And the best way to do that is to follow a simple rule: don’t lie. By all means, we will advocate for our client’s position, but we will never pass on information we know to be false.
Much of the public relations success we have had through decades of working with reporters is because they know that if our team comes to them with a news item or story idea, it will be credible. There’s never a doubt that we will be bringing them something that is legitimate and can be thoroughly vetted. At Red Banyan, we don’t sell spin. We deliver information that’s verifiably true.