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our MEDIA TRAINING PROCESS

Red Banyan’s systematic approach to media training makes sure you understand what reporters are looking for and trains you to deliver it to them.

How We Help You With the Media

We Will Train You for All Types of Interviews

We create understanding of how different channels require different approaches.

Print
Relaxed Conversation
More Detail
Context & Case Building

Television
Rapid Pace
Conversational, easy-to-understand language
High energy and short answers
Strong opinions

Radio and Podcasts
A combination of both TV and Print

Conversational
Detailed with context
Strong opinions

We Teach You to Take Control

We give you the tools to make the interview a conversation rather than an interrogation
We coach you so you know how to stick to your core messaging
We share techniques and transition phrases so that you can pivot from tough questions back to your talking points

BECOMING A SPOKESPERSON

Representing yourself or your organization is a large responsibility. Media interviews can be make-or-break and live forever on the internet. Our process makes sure you are well prepared to handle any question a reporter asks you and steer the interview to meet your goals.

LEADING THE INDUSTRY

Authenticity in the Spotlight: Lessons from the WNBA’s Unfiltered Media Moments

The WNBA is reaching new heights, with star players like

Assessing Don Lemon’s Failed Attempt To Squeeze Elon Musk

By Evan Nierman Former CNN anchor Don Lemon’s provocative and

Designating a Company Spokesperson Ensures Consistent Messaging

In the fast-paced world of media and communications, having a

Unlocking Success: The Indispensable Value of Media Training

In today’s fast-paced digital landscape, the ability to navigate media

Crafting Success: The Essence of Exceptional Public Relations

In the realm of public relations, excellence isn’t just about

6 Tips and Tricks for Media Training

When it comes to media interviews, preparation is the key

LET'S GET STARTED

Learn more about what happens after you contact us.