Content Creation Services
Content is king and if you don’t have something interesting or valuable for your readers to peruse, your organization is probably missing out on valuable web traffic. Red Banyan’s content creation services will provide you with the copy you need to get your brand noticed.
Effective content writing for websites is one of the most important ways to accomplish this goal. Our targeted content plan will help you produce content that is interesting to read and will get you the attention you need to succeed.
Red Banyan’s content PR experts will assist your organization with a content creation workflow that will increase your organization’s value and relevance to anyone who is searching for your goods or services. Our writing consultants can help you devise a plan that will promote your organization’s story and products in a singular way that distinguishes you from all others.
Posting quality content to your company website also gives you a change to market yourself as a thought leader for your industry, an important factor that can build credibility, increase visibility and ultimately drive even more traffic to your brand.
Establishing yourself as a thought leader builds consumer confidence, creates the impression that you have an edge over competitors, feeds publicity and even fuels new ideas for content creation. Thought leaders who establish themselves as the “go-to” source for a certain topic will drive more traffic and credibility to their own website. Red Banyan’s communications experts are skilled at creating website content that will help build this image.
What Does Content Creation Include?
What is content creation and is something you can do yourself? Is it something you want to do yourself, or do you need a content writing agency to get the job done right? Content marketing is different from editorial writing but what is content creation all about?
In short, content marketing is the creation of valuable, interesting and relevant content that will capture the attention of a targeted audience and motivate that audience to act. To get this done well, you need an agency that is skilled in copywriting and has a content strategy to accomplish the job. Remember, not all content is created equal.
If you want to drive interest in your brand and steer customers to your business or the services you are selling, then you need to provide readers with content that will educate, convince and ultimately sway them to take action. Red Bayan has the experienced professionals to assess your needs and produce the results you seek. Tailoring content to your company’s specific requirements is what Red Banyan professionals are trained to do. Our original content will drive traffic to your website and promote your company’s story, products and services in a way that sets you apart from all others.
How Do You Create Online Content?
Red Banyan’s copywriting experts have the experience and know-how to produce original content that will get the job done. Our copywriting service is geared to meet our clients’ specific and unique needs so we can create a purposeful content calendar with careful editorial planning that will meet the needs, goals and desired outcomes of each organization we serve. The copy produced by Red Banyan’s team of expert content marketers will take your organization to the next level and get you results, traffic and customer conversions.
The seasoned content marketers at Red Banyan will provide the framework your organization needs to improve its visibility online while highlighting its top-notch content. Getting your organization’s message out to the right people in the right way is what the professionals at Red Banyan do best. Let Red Banyan’s expert content marketers handle your organization’s online profile so that you get the best results possible.
We will outline an effective content marketing strategy to spotlight your organization’s unique characteristics, stir interest in your brand and achieve the desired results, whether it’s brand-building, handling a social media meltdown, crisis management or elevating leaders through strategic communications. Achieve your desired outcomes by putting the right content marketing team in place before you have a crisis. Let us handle your messaging and protect your reputation so you can focus on running your organization smoothly.
Content Creation & PR
Good content marketers also know they can’t speak to every audience in the same voice. Who are you trying to reach? If your target audience is teenagers, then the language and images in your social media content will be less formal than what you might use in a LinkedIn post, which caters to business executives.
If Facebook is your target venue, your level of formality will be more casual. Red Banyan social media marketers understand the differences between social media platforms and know which will perform best in each instance. The language and tone of your social media posts will determine who responds to them and who doesn’t. Knowing everything about a target audience is the foundation of any social media marketing endeavor.
Is your blog easy to find? Do you have a video library that hosts all your organization-related videos in one place for easy viewing? When users search for your organization and its services online, you want to be in the top results. Effective content writing for websites is one of the most important ways to accomplish this goal.
Writing effectively, accurately and with flair is what will get your brand noticed. Red Banyan copywriting experts and content marketers are ready to get your organization the targeted attention it needs for success. Can your website host content that includes downloads, articles and videos? The more types of content you can offer on your website will increase your organization’s value and relevance to anyone who is searching for your goods or services.
The Importance of Content Creation in Your PR Strategy
If the content writing for your website is well done, consumers will linger on your website, explore your organization’s offerings, read your blogs, view your videos and study the details about your brand. Without a plan, the future success of your business could be at risk. Content marketing without a strategy leaves success or failure to chance. It should never be that way.
Red Banyan’s content marketing professionals can create a plan that will eliminate happenstance. Our communications experts will help your organization define its goals, figure out its target audience and decide which platforms are the best for sharing or publishing its content. We will help you define and shape your messaging and determine what the most effective venues are to share your content.
We will also help you create a content calendar that will outline a plan that defines the type of content to be published on what day, at what time, and on what platform. Control of this process is key to creating your organization’s online presence, including the way it responds to outside input. Without proper monitoring, your organization’s online reputation could be at stake.
What is your ultimate goal? Do you want to increase email signups, grow website traffic or improve your search engine ranking? Red Banyan’s social media experts can track this important information so that you can concentrate on growing your business. Not sure how to create original content? Our professionals will do it for you. We will also find out what kind of content is already out there and figure out what we can do that is new to create added value.