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Singer R. Kelly has faced serious PR fallout following Lifetime’s bombshell documentary series “Surviving R. Kelly,” which detailed serious allegations of sexual misconduct over almost two decades of stardom.

Red Banyan Founder and Principal Evan Nierman recently sat down with Vulture to give his take on the R&B singer’s strategy of antagonizing critics and potential victims.

“People under attack are fighting back: ‘If you’re going to hit me, I’m going to hit harder.’ It’s already proving to be ineffective,” said Nierman. “With #MeToo and #TimesUp, there’s a lot of sympathy and empathy toward victims of assault. Attacking them and victimizing them twice shouldn’t be anybody’s go-to crisis-PR strategy.”

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