The media landscape has shifted drastically in recent years, completely reshaping the environment for public relations (PR) efforts. The tired old tactics and strategies that once delivered results have become antiquated. The business model of large, multinational conglomerates has become woefully outdated, and no longer delivers what the market needs most: a completely revamped approach to PR.
In short, the media evolution requires a PR revolution. Red Banyan is leading this charge.Our team has pioneer a wholly reimagined approach to PR that boldly redefines the term itself. In our view, PR should not be shorthand for “public relations;” it should stand for Powering Reputation.
Seen through this lens, reputation is the single most critical asset held by every organization, regardless of industry. A strong reputation creates brand equity, which fortifies organizations against attacks and crises, and also serves as a guarantor of long-term success.
Powering reputation requires a lifetime of work. While undeniably invaluable, it is also a double-edged sword since what can take years to build can unravel in an instant.
Whether the cause of turmoil is an errant tweet, a poorly executed media interview or a botched product launch, organizations can find themselves suddenly on the defensive, scrambling to protect what they have painstakingly cultivated.
Red Banyan’s proprietary approach to Powering Reputation is illustrated in the above graphic.
As you can see, our approach places Powering Reputation at the center of strategic communications, ensuring that clients are prepared, resilient, and capable of building their brands for the long haul.
Red Banyan’s proprietary approach quite literally revolves around three interconnected phases that every organization will encounter and move through throughout their lifespan: Planning and Prevention, Crisis Management, and Brand Building.
Planning and Prevention are keys to safeguarding reputation. Organizations must take a strategic approach to communications, proactively creating plans to anticipate and address potential crises. Much like insurance, a crisis preparedness roadmap—or CPR plan—is an investment that pays dividends when a crisis arises. Red Banyan was the first agency specializing in crisis management to introduce proactive, preventative plans as a product offering.
The Planning and Prevention phase also involves equipping people within organizations with essential tools such as media training, social media management expertise, and tailored communication strategies to ensure they’re ready for any eventuality. This phase incorporates training, as well as communications and social media audits, as well as strategic communications planning.
At the opposite end of the spectrum is the category of Crisis Management. Crises are truly inevitable. Every organization, regardless of size or industry, will at some point face challenges that test their resilience and threaten to negatively impact their reputation and revenue.
When brand equity is being impacted and the future strength of an organization is called into question, that is when clients rely on the skills and experience of our veteran crisis management team. This phase involves deployment of experts with decades of experience to effectively mitigate high-stakes situations smartly and strategically. The goal of this phase is to help organizations transition swiftly from crisis mode back to brand building, and often, this involves working with legal teams and senior executives.
At the center of Red Banyan’s Powering Reputation approach (both literally and figuratively) is Brand Building. Unlike traditional PR firms, we offer a comprehensive strategy tailored to today’s 24/7 news cycle and the ever-evolving ways people consume information.
Brand building activities—such as securing media opportunities, establishing thought leadership, earning industry awards, curating impactful social media content, overseeing every aspect of internal and external communications—helps organizations attract top talent, retain loyal customers, and drive tangible business growth.
There is no limit to what a firm can do when it comes to Brand Building. Red Banyan’s focus on powering reputation addresses the shortcomings of outdated strategies. By placing reputation at the core of our efforts, we don’t just help organizations build brand equity—we create real, measurable value. When you power your reputation, you shape how the world sees you
Red Banyan stands as the pioneer of this revolutionary model where the true power of PR lies in powering reputation.
We invite you to schedule a conversation with our team to learn more about how you can put the power of PR to work for you.
