Mark Sachs is Senior Vice President of Client Success at Red Banyan. As a member of the firm’s leadership team, Mark ensures that Red Banyan’s unique strategic approach focusing on creative problem solving is used to accomplish clients’ objectives and deliver results.
Mark has interacted with hundreds of companies and individuals who have sought the agency’s help navigating their communications challenges, many of which stemmed from episodes of crisis and cancel culture. This experience, and his passion for intellectual exploration, gave him robust empirical data to study this issue in the book he co-authored with Red Banyan’s Founder and CEO Evan Nierman, The Cancel Culture Curse: From Rage to Redemption in a World Gone Mad.