New Change the Mascot Ad Timed to Coincide with MLK Day
A new radio ad, titled “Civil Rights,” will debut this weekend featuring Congresswoman Eleanor Holmes Norton (D-D.C.) stating that Martin Luther King, Jr. would demand the Washington NFL team change its name. The radio spot will air throughout the MLK weekend in Washington, D.C. as well as in Denver and Seattle, the sites of the NFL’s conference championship games.
Listen to the new radio ad by clicking here.
Read the full text of the radio ad below:
CONGRESSWOMAN HOLMES NORTON: “Hello, I am Congresswoman Eleanor Holmes Norton. It is my privilege to represent the residents of the District of Columbia.
The residents of the capital of our nation have always tried to set an example for tolerance and mutual respect. Yet the current name of our NFL football team stands in stark contrast to these values. Many of our residents, like me, were part of the civil rights movement or identify strongly with its goals and philosophy. We recognize that the Change the Mascot campaign to end the use of the ‘R-word’ is both a moral and civil rights issue in keeping with our city’s respect for the dignity of all people.
We have no doubt that if Martin Luther King Jr. could speak today, he would lend his support to the current efforts of our Native American brothers and sisters. We know from our history as African Americans in this country that offensive terms not only should, but can, be cast aside if we do not retreat into silence.
The Washington football team should change the mascot and make the name of our team a source of pride that honors D.C.’s tradition of respect for all Americans.”
VOICEOVER: “Paid for by the Oneida Indian Nation of New York.”