Evan Nierman, CEO of Red Banyan public relations and and author of The Cancel Culture Curse, explains in an article in TheMessenger why Twitter CEO Linda  Yaccarino’s success will be providing stability and carrying out Elon Musk’s vision without alienating core Twitter advertisers and users any further.

“Musk’s unbridled personality and penchant for audacious thinking and plainly saying what’s on his mind will not abate,” he said, “so Yaccarino will need to demonstrate publicly and privately that she is not just an order-taker, but a capable counterpart and yin to Musk’s yang.”

Read the entire Messenger article here.