Red Banyan CEO Evan Nierman, with lawyer Scott Silver — a managing partner at Silver Law Group, collaborated on an article in the DBR focusing on the value of legal PR to law firms.

In the piece, Nierman and Silver note that the relationship is rooted in strategy.

“Done right, law firms can use legal PR to expose bad actors, share information and tell their stories publicly if it will help their case,” the article states. They added, “Working with legal PR practitioners can strategically shape public perception and help determine how a case is assessed in the court of public opinion. How a case fares in a court of law is only one aspect of ‘winning.'”

Read the entire article here.