Red Banyan Founder and CEO Evan Nierman discussed in an article in PR News how the early release of Super Bowl ads on social media is a big winner for advertisers.

Gone are the days when Super Bowl ads were tightly guarded secrets that were unveiled with great flourish during the game to maximize impact and surprise. But this shift isn’t about diminishing the spectacle; rather, it is about amplifying the return on investment in an era where social media reigns supreme.

Harnessing the power of social media proved to be an advertorial goldmine. Brands realized that by releasing their ads early, they could tap into the viral potential of social media and engage audiences well beyond the big game’s broadcast.

Read the entire article here.