Red Banyan Founder and CEO Evan Nierman, a crisis communications expert and PR professional, discusses the value of litigation PR in a recent article in YEC/Forbes.

Evan explains in the article why managing and shaping the public perception that surrounds a legal case or controversy that involves high-profile individuals or entities is so valuable.

“When legal disputes arise, especially those involving prominent figures or corporations, media attention is inevitable,” Evan writes. “Every aspect of the case, from court proceedings to legal arguments, can become fodder for news headlines and social media debates. In those situations, a flawed PR strategy can undermine even the strongest legal defense, potentially tarnishing reputations forever.”

Litigation PR professionals specialize in crisis communications, uniquely equipping them with the skills to handle any emergencies that arise. Read the entire article here.