Crisis PR Expert Evan Nierman Weighs in on the Many Challenges that New Twitter CEO May Face
May 23, 2023
Red Banyan Founder and CEO Evan Nierman, author of the Cancel Culture Curse, was recently asked to share his thoughts with The Messenger on the challenges that Twitter’s new CEO Linda Yaccarino may face working for the controversial Elon Musk.
In the article, Evan notes that Yaccarino’s success will hinge on whether she can provide stability while carrying out Musk’s vision without further alienating core Twitter advertisers.
“Musk’s unbridled personality and penchant for audacious thinking and plainly saying what’s on his mind will not abate,” Evan said, “so Yaccarino will need to demonstrate publicly and privately that she is not just an order-taker, but a capable counterpart and yin to Musk’s yang.”
The article explores the rocky landscape Yaccarino will have to navigate working for the outspoken Musk, who has lost a huge portion of advertisers as a result of his words.
Read the entire article here.