The growing threat of unfettered artificial intelligence (AI) has already cropped up in the form of “deepfake” videos and audio that are making it difficult to differentiate between fact and fiction, Red Banyan CEO Evan Nierman noted in recent op Ed in the Baltimore Sun.

Recently megastar Taylor Swift was the target of deepfake porn, highlighting the reality that if it could happen to her it could happen to anyone.

“But what fate awaits average citizens lacking unlimited financial and legal resources to prompt swift action and removal of malicious but fake materials?,” Evan writes in the op Ed. “Will a man be terminated when video emerges of him uttering racial slurs at the workplace or committing a crime, clear his name — even if it never happened in the first place?”

Because no laws currently exist to regulate AI, the potential for problems is vast, he points out in the article.

Read the entire op ed here.