It’s about crafting a clear, consistent, and compelling narrative that positions your brand as a thought leader, builds relationships with key stakeholders, and drives positive perception.
A comprehensive approach that integrates insightful messaging, meticulous planning, and relentless execution across multiple channels and audiences to achieve organizational objectives.
Whether you’re looking to enhance your brand reputation, launch a new product, build awareness for an existing one, elevate leadership, or navigate a challenging period, Red Banyan is here to help you achieve your unique communications goals.
“Red Banyan has played an essential role in creating a buzz around our products and helping us define and differentiate our brand. I have worked with a variety of agencies, but the insight, diversified skills, and level of commitment to our success truly set Red Banyan apart.”
Founder and CEO
Our clients rely on us to protect their confidentiality. We refer to title and industry to respect our clients’ desire to remain anonymous.
Why aren’t we using real names?
WHAT WE DELIVER
Communications Strategy & Planning
Completing audits and situation analyses on competitors, influencers, key audience segments, and key stakeholders
Content Creation
Creating targeted, engaging and informative content for a variety of channels, including social media, forums, blogs, emails, annual reports and websites
Media Relations
Building and maintaining positive relationships with key media outlets to secure favorable earned media coverage
Thought Leadership
Elevating your brand’s position through strategic speaking engagements, quotes in target publications, Op-eds and opinion pieces with thought-provoking content directed towards your target audiences
Social Media Management
Developing and executing effective social media strategies to engage your audience, build brand awareness, and drive conversions
Our process is built around objectives and collaboration. Our proprietary 90-day planning process assures we are in alignment and meeting goals. Then we get to work exceeding your expectations.
Discovery & Intelligence Gathering
We start by understanding your competitive landscape, identifying the influencers and stakeholders who matter most, and analyzing audience sentiment. This intelligence informs every strategic decision that follows.
Message Development & Refinement
Whether you’re starting from scratch or sharpening existing messaging, we work to distill your narrative into clear, compelling language that resonates with your target audiences and differentiates you from competitors.
Multi-Channel Deployment
Strategic communications only works when the right messages reach the right people through the right channels. We determine optimal platforms and timing to maximize impact—whether that’s earned media, owned content, or strategic partnerships.
Executive Positioning & Voice
Your leadership team’s visibility and credibility directly impact organizational success. We identify opportunities to elevate executive profiles through strategic media placements, speaking platforms, and industry engagement.
Ongoing Optimization & Measurement
Communications strategy isn’t set-it-and-forget-it. We continuously monitor performance, track engagement metrics, and adjust tactics to improve results and capitalize on emerging opportunities.
And when crisis strikes?
Our strategic communications expertise seamlessly extends into crisis response. Whether you need crisis prevention planning or active crisis management, we’re equipped to protect and defend your reputation when it matters most.
Communications can play a significant role in meeting your business objectives. Developing single-minded messaging and then determining how best to put it to work is a critical first step.
LET'S GET STARTED
