This week Inc. Magazine published its roundup of the biggest business scandals of 2015. Spanning a wide range of industries, from pharmaceutical and finance to oil and auto-manufacturing, companies of all sizes found themselves battling the uncertainties of crises throughout the year.
What this diverse list shows is that no company – big or small – is immune to a variety of reputational challenges threatening to jeopardize financial stability or even an organization’s very existence. Each of these challenges requires a strategic and well-calibrated communications response to help avoid panic and foster understanding and trust between the company and its stakeholders.
Research indicates that most companies are under-prepared to handle serious crises. It is important for businesses to be proactive and put the necessary communications protocols in place before a crisis occurs. However, once the inevitable happens, it is crucial to seek out experienced crisis communications counsel to guide the company through stormy weather.
As Red Banyan® Group turns the page on another productive year, we look forward to continuing to help companies avoid and navigate their challenges in 2016.
