There’s no denying that litigation often gets ugly. In a high-profile case, the constant back-and-forth that typically takes place outside the legal arena is ideal fodder for an insatiable news cycle that thrives on a steady stream of controversy and sensationalism. Gone unchecked, the narrative that develops from this media feeding frenzy could cause irreparable harm to the client’s reputation, no matter the outcome.
Because our Legal PR Team understands the complexities that go along with representing a party to litigation, a lawsuit, arbitration, or other legal proceedings, they’re able to help attorneys and law firms develop comprehensive public relations strategies that ensure the client’s side of the story gets told. Once they and their attorneys gain control of the narrative, clients are better positioned to resolve legal disputes with minimal short- or long-term reputational impact.
While traditional PR typically focuses on raising a client’s general profile, litigation support is concerned with assisting attorneys and clients involved in high-profile cases so the client can ultimately exit proceedings with their good name and reputation intact.
Litigation PR and legal communications are usually outside the scope of a traditional public relations department or agency, as these activities require a deep understanding of the intricacies of working with sensitive and confidential information that could make or break a case. And while attorneys possess the expertise to guide clients through every stage of a case from a legal perspective, few have the time and experience to control the narrative outside of proceedings and interact with the media to the benefit of their clients.
Our Legal PR Team consists of successful individuals with many years of “Of Counsel” experience. They understand the inner workings of law firms and the challenges you face in developing communication strategies that present your clients and their cases in the best possible light.
Red Banyan offers a full suite of legal PR and litigation support services to help law firms, attorneys, and their clients improve their position by getting ahead of and controlling the story:
From shaping the narrative of a case still in its infancy to generating positive coverage as a counter against negative press, our Litigation Support Team will be at your side every step of the way, developing the right approach and positioning your clients for success.
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