In today’s media-saturated environment, legal disputes often unfold not only in courtrooms but also in the court of public opinion. Litigation Public Relations (Litigation PR) is a specialized discipline that manages communications during legal disputes to protect reputations, influence public perception, and support legal strategies.
At Red Banyan, we understand that the stakes are high when legal challenges arise. Our approach to Litigation PR is comprehensive, guiding clients through every phase of the legal process with strategic communication that aligns with their legal objectives.
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Common media mistakes lawyers make
In high-stakes legal matters, what’s said outside the courtroom can be just as important as what’s said inside. Yet many attorneys and their clients inadvertently make critical media missteps that can damage credibility, escalate a crisis, or even affect the outcome of a case. Legal PR exists to prevent these pitfalls—and fix them when they occur.
Here are some of the most common media mistakes, and how an experienced legal PR firm like Red Banyan helps prevent them:
Ignoring Journalists
Silence isn’t always golden. When lawyers or clients ignore media requests, reporters may fill in the blanks on their own—or worse, publish inaccurate or biased accounts. Legal PR professionals manage media relationships, ensuring inquiries are addressed strategically and on your terms, helping you shape the story rather than react to it.
Overusing “No Comment”
While it might seem like the safest response, “no comment” can imply guilt or a lack of transparency. Legal PR experts help craft thoughtful, legally sound responses that protect confidentiality while demonstrating accountability and professionalism.
Talking Off the Record Without a Strategy
Off-the-record conversations can be valuable—but only when handled with caution. Too often, lawyers or clients make informal remarks that get quoted or taken out of context. Red Banyan helps you understand media protocols and trains clients on when and how to engage off the record safely and effectively.
Failing to Prepare for Interviews
Walking into a media interview unprepared is a recipe for miscommunication. Legal PR firms offer media training and messaging preparation so that clients stay on message, avoid missteps, and deliver concise, credible statements under pressure.
Letting Emotions Drive Public Statements
In litigation, emotions can run high. Responding in anger or frustration—especially on social media—can worsen public perception. Legal PR teams serve as a buffer and sounding board, ensuring that every message aligns with broader legal and reputational goals.
Not Coordinating with Legal Counsel
Public relations and legal strategies must work hand in hand. Disjointed messaging can create confusion or jeopardize legal outcomes. A specialized legal PR firm like Red Banyan ensures seamless coordination with attorneys to safeguard privilege and keep public communication aligned with legal realities.
Underestimating the Impact of Public Opinion
Too many legal professionals assume the facts will speak for themselves. In reality, perception matters—and negative media coverage can shape public sentiment and influence stakeholders. Legal PR ensures your story is told accurately and with credibility, maintaining confidence in your brand or legal position.
“Red Banyan’s PR expertise was instrumental in protecting our reputation during a high-stakes litigation. Their Crisis Management for High-Stakes Legal Cases helped us mitigate risk and ensure our message was clear, compelling, and consistent across all channels.”
Red Banyan Crisis Client
Our clients rely on us to protect their confidentiality. We refer to title and industry to respect our clients’ desire to remain anonymous.
Why aren’t we using real names?
Facing legal proceedings can be overwhelming, especially when public scrutiny threatens to overshadow the facts.
Whether you’re entangled in a high-profile lawsuit, navigating regulatory investigations, or confronting personal allegations, your reputation is at stake.
In such situations, strategic communication is crucial to ensure your side of the story is heard and understood.
At Red Banyan, we specialize in providing individuals with the public relations support needed during legal challenges. Our approach focuses on managing media narratives, mitigating reputational risks, and aligning communication strategies with legal objectives.
Engaging a legal PR firm isn’t solely for corporations or public figures; individuals can greatly benefit from expert guidance in scenarios such as:
High-Profile Legal Disputes
When your case attracts media attention, proactive communication helps control the narrative and prevent misinformation.
Regulatory Investigations
If you’re under scrutiny by regulatory bodies, clear and consistent messaging can maintain public trust.
Personal Allegations
In situations involving accusations that could damage your personal or professional reputation, strategic PR can help present your perspective effectively.
Online Reputation Management
Addressing negative online content or social media discussions requires a thoughtful and timely response to protect your image.
Whether you’re a law firm managing a high-profile client or an individual involved in litigation, Red Banyan helps you avoid costly mistakes and ensures your voice is heard—clearly, credibly, and strategically.
Our team offers comprehensive services tailored to your unique situation:
We handle press inquiries, craft statements, and facilitate interviews to ensure accurate representation.
In urgent situations, we implement communication strategies to address immediate concerns and mitigate damage.
We monitor public perception and implement long-term strategies to rebuild and enhance your reputation.
Message Development
Our experts work with you to create clear, consistent messaging that aligns with your legal strategy and resonates with the public.
PR For
In the legal industry, reputation is currency. Law firms need strategic communications to build trust with clients, stand out from competitors, and establish authority in a crowded market.
Clients don’t just hire law firms—they invest in their credibility, discretion, and ability to navigate sensitive situations with clarity and confidence. That’s why public relations is no longer optional for modern legal practices—it’s a business imperative.
At Red Banyan, a leading PR agency for law firms, we help legal practices proactively manage their public image, especially during high-stakes cases that are covered by the media.
When Facing Regulatory or Public Scrutiny
From investigations to compliance challenges, PR can mitigate negative coverage and position your firm as cooperative, transparent, and compliant.
When Looking to Increase Visibility or Attract New Clients
Proactive brand building through thought leadership, media relations, and strategic storytelling helps law firms stand out in a competitive market.
When Expanding into New Practice Areas or Geographic Markets
Entering new legal sectors or regions calls for messaging that reflects your expertise while building trust with new audiences.
When Preparing for Sensitive Announcements
From changes in firm leadership to controversial case decisions, an experienced PR team can guide you through messaging that is clear, confident, and aligned with your legal strategy.
Before, During, and After High-Profile Litigation
Whether it’s preparing a media strategy in advance, managing attention during proceedings, or repairing any reputational fallout after a verdict, legal PR is critical throughout the litigation lifecycle.
When Navigating Mergers, Acquisitions, or Leadership Changes
Strategic communications can ease transitions, build internal trust, and ensure clients and the public see your firm as stable, forward-thinking, and prepared.
Corporate Law
Announcing mergers, managing shareholder communications, and advising on executive misconduct cases require nuanced messaging to reassure stakeholders and protect market value.
Cases involving discrimination, harassment, or labor disputes can quickly become flashpoints in the media. PR helps position your firm as a trusted, unbiased authority.
Personal Injury
Client confidentiality and emotional sensitivity are paramount. We help you share success stories, build trust with potential clients, and maintain credibility amid high-profile litigation.
Criminal Defense
Defending unpopular or controversial clients? Your firm’s voice in the public domain is just as important as the defense in court. We help you maintain professionalism and ensure your firm’s integrity is preserved.
PR For
In today’s legal landscape, individual attorneys often find themselves in the public eye, where personal reputation can significantly influence professional success. Beyond the collective image of a law firm, an attorney’s personal brand plays a crucial role in attracting clients, securing media opportunities, and establishing authority in their area of practice.
At Red Banyan, we understand that each lawyer’s journey is unique. Whether you’re navigating a high-profile case, seeking to enhance your public profile, or managing a personal reputational challenge, our tailored PR strategies are designed to support and elevate your individual brand.
Clients are more likely to engage with attorneys who present a consistent and trustworthy image.
Thought leadership and media presence position you as an authority in your field.
In a competitive legal market, a distinct personal brand sets you apart from peers.
When Personal Reputation is at Risk
Allegations of misconduct, professional disputes, or online attacks can damage your credibility overnight. A legal PR team provides immediate response and long-term strategy to control the narrative and rebuild trust.
When Exploring New Practice Areas or Public Roles
If you’re entering a new legal specialty, running for office, or seeking a more public-facing career, PR can help you shape how you’re introduced—and remembered.
Before, During, and After High-Profile Litigation
Whether it’s preparing a media strategy in advance, managing attention during proceedings, or repairing any reputational fallout after a verdict, legal PR is critical throughout the litigation lifecycle.
When You’re Named in a Case or Facing Unwanted Media Attention
If you’re personally involved in litigation or facing negative press, we’ll help you respond with clarity, professionalism, and strategic foresight.
Our Litigation
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Litigation PR
Engaging a legal public relations (PR) firm is a strategic decision aimed at safeguarding and enhancing your reputation throughout the legal process. At Red Banyan, we offer a structured approach that aligns with your legal strategy and addresses public perception proactively.
Before legal proceedings commence, it’s crucial to establish a solid communication foundation. This phase includes:
As the trial unfolds, maintaining control over the narrative is essential. Our activities during this phase involve:
After the legal proceedings conclude, attention shifts to rebuilding and enhancing your public image. This stage includes:
Throughout each phase, Red Banyan collaborates closely with your legal team to ensure that all communications support your legal objectives and uphold the highest standards of confidentiality and ethics.
Attorneys and law firms excel at practicing law, but they often lack the time and specialized expertise needed to navigate the complexities of media relations, public perception, and reputational risk. When public scrutiny intersects with legal strategy, hiring a legal PR agency that understands the legal landscape and the nuances of litigation becomes essential. Here’s why Red Banyan is uniquely equipped to be your trusted partner in legal public relations:
Our Litigation PR Team is composed of experienced professionals with “Of Counsel” backgrounds. We understand case strategy sensitivities and regulatory compliance, ensuring that every PR action supports your legal objectives while protecting confidentiality.
Our team respects and safeguards all privileged information. We communicate directly with counsel, adhering to confidentiality protocols, and ensure that all public statements are vetted for alignment with your legal posture.
Red Banyan is a top-rated PR firm for law firms with deep relationships across major national, regional, and legal industry media. We manage press outreach, coordinate interviews, and craft narratives, allowing your legal team to focus on their case.
PR for law firms isn’t just about publicity—it’s about advocacy in the court of public opinion. We tailor every message to complement your legal argument, ensuring what’s said publicly reinforces—not undermines—your case. From pre-litigation to trial to post-verdict communications, we work in lockstep with legal counsel .
Whether it’s defending a client in a federal investigation or neutralizing media backlash from a civil suit, we excel under pressure. Our team has successfully handled major national stories involving law firms, regulators, and Fortune 500 clients.
No two legal matters are the same. Our bespoke approach ensures we design strategies that reflect the unique dynamics of your practice, case, and media environment. From proactive brand building to reactive crisis control, our legal PR solutions evolve with your needs.
We integrate seamlessly into legal teams, functioning as a strategic extension of your firm—not a separate silo.
From press ambushes at courthouses to leaks of damaging pleadings, we’ve seen it all. Our litigation PR experts will guide you through hostile media cycles while aligning with legal constraints .
Your clients hire you for your expertise. They stay with you because they trust you. We help you build that trust through smart, ethical, and transparent communications that bolster your firm’s integrity and professional image.
Legal PR must deliver more than spin—it must deliver impact. Whether it’s controlling a negative news cycle or amplifying a win, Red Banyan provides data-driven reporting and measurable outcomes to track PR success and improve future strategy.
Yes, legal PR firms collaborate closely with attorneys to ensure that all public communications align with legal strategies and comply with confidentiality requirements. This partnership helps in presenting a unified and legally sound message to the public.
Engaging with the press without proper guidance can be risky. Consult with your attorney and PR professionals to determine the best course of action. They can advise whether to make a statement and, if so, how to do it appropriately.
While PR doesn’t influence legal judgments directly, it can impact public opinion, which may indirectly affect aspects like jury perception or settlement negotiations. Effective PR strategies help maintain a positive public image during legal proceedings.
Yes, PR firms can assist in reputation rehabilitation post-trial by highlighting positive developments, securing media opportunities, and managing online content to restore public trust and personal credibility.
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