Red Banyan Founder and CEO Evan Nierman, a cancel culture expert, discussed the recent Zara ad controversy and the effect cancel culture is having on business in a recent article in the Washington Examiner.

In the article, Evan points out that the knee-jerk reaction of online mobs to seek and destroy without the facts exemplifies why a cancel culture mindset is so dangerous. In this instance, online trolls decided that an artsy ad campaign referred to scenes from the Israel-Hamas war, stirring up mayhem on social media.

“That people would make the leap to claim that a fashion campaign was a nod somehow to the war in Gaza is mind-boggling and absurd. To try to destroy the brand equity of a fast fashion clothing line because it used images of destruction in an advertisement makes zero sense,” Evan wrote in the article.

Read the entire article here