Attorneys must constantly decide whether to engage the media or avoid the media when it comes to client publicity. Red Banyan Director of Client Engagement Mark Sachs discusses this tricky issue in a recent Law.com article entitled “How Litigation PR Can Bolster Legal Strategies.”

In the article, Sachs focuses on the value of strategic public relations, a specialized type of PR that can help an attorney shape the narrative so is most beneficial to their client. Sachs points out that winning in the court of public opinion is just as important to the preservation of a client’s livelihood and reputation post-lawsuit as addressing the merits of a case.

He notes that the prosecution initially controls the narrative because they are the ones who set everything in motion. And with no counter-narrative, the prosecution’s story becomes entrenched as the truth, often with dire consequences.

To find out more how litigation PR can help lawyers, read the entire law.com article here.