Over the past two days, headlines have been dominated by Vice President Joe Biden’s trip to South Florida to sell the Iran nuclear deal and the large-scale grassroots protest that was timed to coincide with his visit.
Called upon to help generate local media interest in the latest developments, Red Banyan® Group sprung into action. In less than 24 hours, Red Banyan®’s team crafted and executed a press strategy that delivered wall-to-wall regional coverage in leading print and television outlets (as well as some national stories).
This included a boldly headlined front-page story in the South Florida Sun Sentinel along with a massive photo of assembled activists.
Follow the links below for a small sample of the coverage:
South Florida Sun Sentinel:
https://www.sun-sentinel.com/news/politics/fl-vice-president-sells-iran-deal-20150903-story.html
CBS News:
Fox News National:
The Palm Beach Post: