Red Banyan is pleased to announce the redesign and launch of our new website. The website features added elements and complexity that reflects our ever-growing agency and dynamic team. Check out the following press release for more information, here. Top PR and Crisis Communications Firm Red...
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Public relations is a wide-ranging field that involves many different practice areas. From promoting an event, to mitigating public scandals, to securing key opportunities and facilitating relationships – PR covers a lot of ground. Today, we would like to discuss one of the practice fields...
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Public relations and marketing have a lot in common. They are both ways to get a message across to an audience, and while they may share some similarities – there are major differences in the approach that they take to accomplish that goal. The two...
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When perfectly crafted, the right pitch can attract the attention of a wide variety of reporters and in turn yield exceptional results for clients. By landing a media placement in a high-authority outlet, you are helping your clients expand their brand awareness by driving their...
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Used across countless industries, press releases act as the perfect medium to share new and newsworthy announcements. From product launches to corporate accolades, the main purpose of a press release is to spread the news far and wide in the hopes of attracting high-authority media...
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Public Relations is an industry that’s constantly growing and changing with the influx of trends that reach the market each year. And it is crucial to stay up to date with the trends in order to stay relevant in such a competitive industry. As the...
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Media interviews can be very exciting and very helpful to your career. However, media interviews are only helpful if they are done right. A media interview may look easy on screen, but there is quite a lot of work that is needed to make these...
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In the past, marketing and public relations departments operated separately from one another. The two had different objectives. A PR team traditionally centered in on media relations – hustling to get their clients to appear in a positive light in print, radio or television news....
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The use of social media has increased tremendously over the last few years and shows zero signs of slowing down. In the past, social media used to be a place where you could give a quick “Happy Birthday” to an old friend, or post a...
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Influencer marketing is a term that many individuals and brands are already familiar with. It has become increasingly popular over the last few years. With the recent technological advances and the evolution of more image-based platforms, influencer marketing has become a top avenue for brands when...
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