Fort Lauderdale’s second Revel on the Block community celebration was held last Saturday, July 27. Organized by local agencies Cadence, C&I Studios and helium creative, the event was a raging success for all involved. Patrons filled NW 1st Avenue in FAT Village throughout the afternoon and...
Read moreBurger giant Red Robin found itself in hot water this week after its cheeky T.V. ad poked fun at the vegetarian lifestyle. The commercial touted: “We even have a Gardenburger—just in case your teenage daughter is going through a phase.”A Red Robin spokesperson stated that the ad...
Read moreWhen a company is faced with a PR crisis, time is truly of the essence. A mere matter of hours can have a direct effect on a company’s bottom line, as well as its long-term reputation. There is no more crucial time for companies to...
Read moreDespite the common-sense answer, a recent report revealed that controversies can actually help companies, provided they are handled well. The marketing consulting firm WrightIMC surveyed 3,000 consumers regarding their feelings about corporations that faced criticism for taking a political or controversial stand. The research suggested...
Read moreThe National Hockey League’s Los Angeles Kings are known to be one of the most savvy users of Twitter in the league and all of professional sports. They seem to have mastered the art of providing information with a cheeky edge that keeps fans interested....
Read moreWith the second part of Lance Armstrong’s interview having aired recently on the Oprah Winfrey Network it is now up to the public to decide what comes next for the disgraced cyclist. So many questions remain unanswered: Is there a road to redemption? Is Lance...
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