Be it a social media scandal, a product recall or a natural disaster, crises pose serious threats to the financial, operational and reputational security of an organization. When an emergency hits, crisis communications experts spring into action to help protect an organization and its stakeholders and...
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In today’s interconnected world information travels faster than ever before. Businesses and organizations hit with lawsuits often find themselves at the center of news headlines in a matter of hours. Such publicity can have a significant negative impact on an organization’s reputation and financial stability....
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Data breaches and other types of cyber attacks are becoming increasingly more frequent. From small private firms, to large government entities, organizations of all sizes and industries have fallen victim to cyber criminals in recent years. Such incidents often compromise the security of an organization’s financial...
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The advent of social media has had a huge impact on the way we communicate with each other. This, in turn, has transformed the way communications experts approach crisis management. Today’s social media platforms can serve as important tools for communicating with the public during crises....
Read moreCrises put an enormous strain on any organization’s communications team. Non-stop phone calls, endless emails and inquiries from the media often leave little time to communicate with your own employees. Of course, most of them will be aware of the crisis regardless, but it does...
Read moreRed Banyan Group Founder and Principal Evan Nierman was recently featured in a fascinating article by The PR Insider, a respected publication that shares advice, insights and interviews with thought leaders in the PR industry. Titled “Managing a PR Crisis” the piece highlights some of the...
Read moreIt’s very nice when a company tries to connect with its clientele – tries to speak their language, if you will. A little effort can go a long way, but this can easily backfire if you forget to proofread. In a literal effort to speak...
Read moreNational mobile carrier Sprint came under fire this week after it released an ad on Tuesday, in which one of its customers referred to the company’s rival T-Mobile as “ghetto.” The video called “Sometimes the truth hurts,” was part of Sprint’s “Listening Tour,” headed by...
Read moreA brand’s reputation is its most valuable resource. This is especially true for non-profits. So when the news broke on Sunday that the International Committee of the Red Cross (ICRC) was inaccurately listed as a beneficiary of several shell companies set up by the Panama-based...
Read moreOne of the biggest data breach stories in history, the Panama Papers has taken the global news media by storm. More than 11 million confidential documents were leaked revealing how wealthy individuals, including certain public officials use offshore accounts to evade taxes. The released records...
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