Blog Category

Case Studies

OpenAI’s Rogue AI Agent: Are Businesses Ready for Autonomous AI Agents?

As autonomous AI agents gain more power in the workplace,

Media Training for Executives Who Rarely Talk to the Press

Media training isn't only for executives who give interviews. Here's

What HelloFresh’s Social Media Misstep Teaches Brands About Reputation Management

Social media has conditioned brands to believe they need to

What Ford’s F-150 Recall Teaches About Product Recall Crisis Communication

Few words get the attention of corporate leaders faster than

How to Correct Media Inaccuracies Without Damaging Your Relationship with the Press

A single inaccurate sentence in a published article can follow

Crisis Communications Lessons From the Clippers’ Kawhi Leonard Scandal

The most dangerous moment in a crisis is not always

What Arizona State Got Wrong in Its Response to Matthew Mayich’s Collapse

The university’s first three weeks show why the process becomes

Corporate Reputation Management Lessons From Target’s Halloween Costume

A strong crisis response matters, but effective crisis prevention starts

Neutrogena’s Hayden Panettiere Statement Explained

Neutrogena had years to get ahead of the Hayden Panettiere

What Alix Earle’s Dunkin Partnership Says About Reputation Recovery

Two years ago, Alix Earle faced a controversy with the

Meta Picks a Side in AI’s Open-Access Fight

Meta released Muse Glimmer, a 30-billion-parameter open-weight AI model that

Taylor Farms Cyclospora Outbreak: The High Cost of Muddled Crisis Communications

Taylor Farms spent three decades as a company almost no

Rihanna’s Crop Over Appearance Shows the Reputation Value of Staying Connected to Your Roots

Rihanna has reached the level of fame where nearly anything

Flock’s 71% Problem: What the License Plate Accuracy Numbers Actually Mean

Did Flock misread license plates in 71% of police alerts?

What Spider-Man: Brand New Day Teaches Brands About Reclaiming a Damaged Name

Marvel is trying to give a disputed name a new

LET'S GET STARTED