Companies that want to build a culture that retains existing employees and attracts new ones must pay attention to what employees want and what their leaders do and say.

A positive company culture impacts job satisfaction and happiness, attracts talent and drives engagement.

Employee empowerment is a vital element of company culture and one that can affect hierarchy, goals and controls. Workplace protocols, like“shout outs” for good work, daily “huddles” to keep apprised of projects, recruiting practices and work/life balance are all elements that comprise a company’s culture.

A leader’s vision for the future and how management interacts with employees also drive culture. Projecting a positive culture, one that is visionary and inspiring to the broader world, often requires the help of professionals.

Red Banyan’s team of PR experts can help executives build the workplace culture they envision with a strategic plan which may include policy recommendations, communications strategies and employee training.