Litigation PR is a specialized type of public relations that can amplify and support an attorney’s case by shaping the narrative in a way that is most beneficial to the client. Legal PR professionals work with attorneys to move a case forward by highlighting aspects of the case that the media and other parties may have overlooked.

With social media a part of our cultural landscape, law firms today must recognize the need for strategic communications. Bad news has always traveled fast, but now, on social media, the wrong information can be shared worldwide at lightning speed. Law firms that want to stay ahead of the curve need to work with legal PR experts who understand the value of strategic communications.

Strategic communications can be a lawyer’s ace in the hole if they want to share information with the public that has been ignored by law enforcement or other relevant authorities. Public outrage can prompt investigators to take a second look at a case they had previously brushed off or examine new leads brought to light through media relations.

Lawyers are trained to litigate and need to focus on the details of their cases. Red Banyan’s litigation PR experts can run interference for lawyers, unearth untold stories, answer media questions and help shape the narrative so it best reflects the interests of an attorney’s client.