Trade associations looking to grow their member base must provide value that will inspire people to join. Getting in front of those people and demonstrating value—i.e., stories that showcase knowledge while being personal and engaging—may suggest they are missing out by not being members.

Trade associations also need to advocate for their industry. Thoughtful messaging that provides an industry voice delivered to the right people has the power to influence decision-making. 

Additionally, association leaders who want to further their organization’s cause must position themselves as experts to amplify the trade association’s voice.

As noted above, trade associations can use public relations in various ways. However, establishing this kind of authority requires strategic planning and expertise.

An integrated PR approach with specific objectives is the best way to ensure goals are met. Red Banyan’s seasoned professionals can help with advocacy, membership, thought leadership and other PR initiatives specifically related to trade associations.