Taking immediate action is the best thing you can do when you find your brand under attack.

It is critical to quickly create a strategy to deal with the attack. This strategy should detail whether you will respond directly, respond through the media, counteract with a news campaign, or pursue all of these activities.

Key messaging to support the strategy will need to be developed, and media spokespeople will need to be coached and trained.

But this process doesn’t need to feel daunting.

Working with PR professionals to develop a holistic communications strategy is the smartest way to reverse negative perceptions and build brand value. Red Banyan’s seasoned reputation repair experts can help you craft a winning communications strategy to restore trust and value.