Positive publicity builds awareness, establishes credibility, increases brand visibility, defines your target audience, and establishes your key messages.

Getting the right message out to the right people at the right time is what PR is all about. Strategic communications experts help define your target audience so you can narrow the field, and focus your attention on consumers who could truly benefit from your product or service.

Having PR pros on your team means you will be able to craft messages that stir customer interest and engagement for your company or product. Public relations professionals understand how important messaging can be. If your story doesn’t capture the essence of your brand, you won’t be able to effectively market a product’s benefits. You will also lose the chance to connect with your audience and generate new business.

At Red Banyan, our PR professionals have years of hands-on experience developing communications strategies, pitching reporters, writing press releases, arranging coverage, setting up and promoting press conferences and covering events for our clients.

Our team includes former reporters, writers, producers and news professionals, giving us a clear understanding of what it takes to capture the media’s attention, so we can get your important story placed where your customers or other identified audiences will see it.