Public relations for startups is a way for an early-stage business to shape how they are viewed. Perception is critically important in this sector because companies in the startup phase have no previous history.

PR has the power to dramatically influence brand perception, particularly when it has never before received media coverage or been advertised on radio or TV.

Positive PR can create positive public images, establish social media networks, and activate media contacts, all essential for startups.

A PR campaign designed to showcase key executives and funders can ensure that a new business makes a big impression from the start with a compelling narrative about the CEO, his personal history, or the organization’s mission.

Using positive PR, early-stage businesses can dramatically shape how people think of them—now and for years to come.

Are you an early-stage company? Red Banyan can create a tailored communications plan for your startup that will help ensure your brand is viewed as you envision.