A PR crisis is anything negative that affects your business and ability to operate at peak capacity. Having a plan in place will aid in prevention and reduce the impact of a crisis hitting you or your business when you least expect it.

Minor problems can morph into disasters if the problem is not addressed promptly.

How you handle the first few hours of a crisis can determine the outcome, so the best approach is to be prepared before an issue surfaces. 

Red Banyan’s team has helped organizations of all sizes prepare for the worst by implementing strategic crisis plans before a negative event handicaps their business. In some cases, having a plan has turned challenges into opportunities.