Most CEOs think social media management ends with a full content calendar but that’s just the illusion of impact.
In ZoomSphere’s latest piece, Red Banyan CEO Evan Nierman explains why scheduling posts is not strategy and why real leadership means demanding ROI, not just reach. From vanity metrics to missing revenue links, this article breaks down how to stop funding noise and start managing for results.
Read the full piece below:
https://www.zoomsphere.com/blog/what-most-ceos-still-dont-get-about-social-media-management