The Psychology Behind Celebrity “Candid” Moments
Tom Brady’s golf shoes and Gisele’s denim choices aren’t as spontaneous as they seem. Welcome to the age of parasocial advertising, where authenticity is the ultimate marketing strategy.
In Women’s Wear Daily, Red Banyan CEO, Evan Nierman, explains how celebrities are weaponizing “unplanned” moments to create deeper brand connections than traditional endorsements ever could.
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