Even the most anticipated product drops can backfire when execution doesn’t match the hype.
In the Daily Mail, Red Banyan CEO Evan Nierman breaks down how Meghan Markle’s latest misstep with her As Ever lifestyle brand overselling items for the second time risks turning a high-end image into a credibility issue. Evan explains why consumers won’t accept apologies in place of products and how repeated fulfillment failures make even the most polished brand look unprepared.
Read the full piece below: