Red Banyan CEO Evan Nierman shared his insights with Rolling Out in the article – “Crisis comms CEO addresses critical missteps in Jay-Z’s response to lawsuit.”

“I would have been a little heavier in the denial of the accusations and to be more categorical in dismissing them, saying that they were lies and smears, and that they were meant to coerce him into settling and spending money just to keep his name out of it,” said Evan Nierman. “I would have liked to have seen a little bit more on the accusations themselves and why they were not true. Just saying, in very clear words, unmistakable denial of the allegations. Again, I think it was a little bit heavy in terms of the impugning [of] the character of the lawyer who was coming after him.”

Read the entire article here.