Our CEO Evan Nierman‘s op-ed published in Newsweek explores the urgent need for crisis PR in an AI-driven world. As synthetic media blurs the line between fact and fiction, Evan makes the case for why reputation protection is no longer optional.
Read his take on how PR professionals must lead the fight against AI-fueled disinformation below: https://www.newsweek.com/crisis-pr-will-lifeline-when-ai-supercharges-misinformation-opinion-2074976