Red Banyan SVP Kelcey Kintner was quoted by Adweek in a story on the backlash Neutrogena is facing after Hayden Panettiere’s death revived her allegation that the brand dropped her for speaking publicly about postpartum depression.
Kintner said Neutrogena has already missed its opportunity to respond, noting that when the story first broke in May the company stayed quiet, and that silence has only fueled the backlash following Panettiere’s death.
Read the full article below: https://www.adweek.com/brand-marketing/its-probably-too-late-for-neutrogena-to-save-itself-from-the-hayden-panettiere-uproar/