Red Banyan founder and CEO Evan Nierman was quoted by Ad Age on the backlash Neutrogena is facing after Hayden Panettiere’s death revived her allegation that the brand dropped her for speaking publicly about postpartum depression.
Nierman called boycotting a business over decade-old allegations misguided, but urged the brand to respond with a pithy, sympathetic statement expressing condolences to her family and acknowledging their years of work together.
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https://adage.com/brand-marketing/aa-neutrogena-backlash-hayden-panettiere/