Press Clips

ADWEEK: META’S PUSH ON RIVALS MAY BE PR GENIUS, IF IT DOESN’T OVERPLAY ITS HAND

adweek red banyan press clip

Red Banyan CEO Evan Nierman was quoted by Adweek in a story on Meta’s campaign urging rivals TikTok and YouTube to adopt the same teen-safety restrictions Meta agreed to under a landmark state settlement.

Nierman said the full-page newspaper ads show Meta’s real audience is much broader than its competitors, targeting parents and lawmakers. He cautioned that Meta’s biggest risk is overplaying its hand and looking performative, which would cause its credibility and goodwill to evaporate.

Read the full article below:

https://www.adweek.com/social-marketing/metas-push-on-rivals-may-be-pr-genius-if-it-doesnt-overplay-its-hand/