Red Banyan founder and CEO Evan Nierman was quoted in a Golf.com story assessing how Callaway and Good Good handled the fallout from their controversial driver ad.
Nierman said the core problem was botching the first apology, which forced both brands into second statements that muddied their messaging. He praised Callaway CEO Chip Brewer’s response for accepting responsibility, while warning that in a cancel-culture environment partners and investors often flee to avoid being tarnished.
Read the full article below: