Red Banyan founder and CEO Evan Nierman was quoted by Moneywise on the backlash facing Callaway and Good Good over a driver ad showing a man shoving a female golfer to the ground.
Nierman said the ad is unlikely to drive anyone away from the sport, but stressed that first impressions matter when a brand is trying to bring in new audiences who look for signals that they belong.
Read the full article below:
https://moneywise.com/news/top-stories/callaway-golf-good-good-controversial-ad-backlash