Red Banyan CEO, Evan Nierman, was featured in Business Insider explaining why it’s so hard for people to believe Kylie Jenner and Timothée Chalamet are in love.
Evan breaks down how their contrasting personal brands and a carefully crafted, slow PR rollout have kept the public intrigued and skeptical, proving that sometimes confusion is the smartest strategy in celebrity PR.
Read the full analysis below to see how PR plays a bigger role behind the scenes than most realize: