Red Banyan CEO Evan Nierman was quoted throughout an Adweek piece examining whether recent apologies from Neutrogena, Target, Good Good Golf, and Callaway will win back customers.
On Neutrogena, Nierman said the brand delivered a post-mortem apology under pressure and invited cynicism by pairing it with a contribution to women’s mental health, calling it a cynical PR ploy that deserved the criticism it received. He gave Target better marks but noted it missed early signals like one-star reviews that could have helped it avoid the controversy. Comparing the two golf brands, Nierman called Good Good’s non-specific statement poor on accountability, while praising Callaway for having its CEO deliver the apology, which he said humanized it and made it feel authentic, relatable, and real.
Read the full article below:
https://www.adweek.com/brand-marketing/2-weeks-4-brand-apologies-will-any-of-them-make-a-difference/